Google wil ook de TV aanpakken

[Robbe]

<img src="http://upload.userbase.be/upload/tn_iTV_con.jpg" align="left"> "Vincent Dureau, Google’s head of TV technology, gave us another glimpse into the mind of Google and what it might be planning for its television presence in his opening keynote at iTV Con, a trade show conference dedicated to Internet TV.

Television, he said, is experiencing an identity crisis (Register report). As we all know, there has been an explosion of content, with more and more cable and satellite TV channels; with the Internet, IPTV, and YouTube; and with TiVo and DVRs. Viewers have more freedom to pick what they want to watch, when, and to add to the confusion, they can skip the advertising.

Dureau, like many other industry observers, notes that this creates new problems for content producers and for advertisers, “as they struggle to reach an audience that has so many options.” The same thing, he argued, applied to the World Wide Web, which Google helped tame with search and AdSense, among other innovations. With a little Internet know-how, the TV industry can enjoy a brighter future.

Google style."

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Bron : Last 100

Zie ook iTV Con topics

[Robbe]

Dan evolueert dat medium toch al wat meer. Heb nu vooral de indruk dat de gebruikers evolueren in hun manier van kijken, maar dat de leveranciers zelfs nauwelijks volgen. Maar goed dat Google er wat achter gaat zitten maw.